How to Create Branded Content That Converts

Content marketing can sometimes pose an obstacle for advertisers, who struggle to stay within the native framework, while inserting a clear call to action.

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Publisher Spotlight: How Covering the Inauguration of Donald Trump Appealed to Social Media Driven Audiences

A closer look at the interactive content items that publishers created around Inauguration Day.

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Ad Blocking Is Not the Problem, It’s the Symptom

While many view as blocking as a problem, it is merely a symptom of the need for change in the advertising arena, and a blessing in disguise.

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How Your Content Strategy Can Increase Your Social Footprint

If you’re looking to optimize your brand’s social reach, it’s time to devote more resources toward your content strategy.

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Make It Official: 2017 Will Be The Year of Native Advertising

2017 will be a promising year for the industry, as more brands and publishers shift from display to native advertising.

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Publisher Spotlight: Publishers’ Recipe for Content Success in the Food Scene

A taste of how publishers incorporate food into their editorial to give it more flavor.

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One Stop Shop: 4 Steps to the Content Marketing Holistic Approach

There are many different steps to the content marketing funnel, and it is the connection and synergy between these different stages that creates marketing magic.

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Publisher Spotlight: How Publishers Get Festive in the Run up to Christmas

A closer look at how publishers use the time before Christmas to create engaging content items for all.

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The Format Is the Message: 3 Content Formats You Need to Consider

A look at some of the more interesting options brands can choose from and combine within Story, and the benefits each one has to offer.

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Publisher Spotlight: How Publishers Conceive Ideas Around Parenthood

A closer look at how publishers utilized interactive content formats to educate future and new parents as they embark on this wonderful new journey.

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