Playbuzz Increases Video Viewing 5x with ‘Video Snaps’


Today we officially launched our latest format: Video Snaps. The new kid in our engaging suite of interactive formats, Video Snaps enables publishers to highlight the most interesting parts of video content and empowers viewers to watch only what they want.

Watch this Video Snap of Sarah Palin to get the gist:

Here’s what you need to know:

Interested in learning more? See our How To, including a demo, to learn how to create Video Snaps yourself or click here to create your first Video Snap today.

In the words of our CEO, Shaul Olmert, “This format is the much-needed update and ultimate solution to how people consume video. And it represents the future of online video: eminently shareable, always enjoyable and distinctly personal.” See more of what Shaul has to say about Video Snaps via this TechCrunch article and this post on Medium.

We’re pretty excited, as are our exclusive, global launch partners: Red Bull (DACH), The Hill (US), The Sun (UK), Complex Magazine (US) and Celepedia (DACH).

See what some of them have to say:

  • “Dream Team has been a leader in creating uniquely shareable video content that puts us at the center of fans’ football conversations. Our partnership with Playbuzz, and especially with the launch of its Video Snaps format, allows us to do this in a totally innovative and engaging way.” — Harry Burt, General Manager, The Sun’s
  • “Complex is excited to continue using Playbuzz formats to get our of-the-moment music, style, and pop culture content in new, super shareable ways. Our video content has surpassed 5 billion views across a variety of platforms, and with Video Snaps, we have the ability to customize our video content in a unique way that is exciting for our forward-thinking audience.” – Ayalla Barazany, VP, Product at Complex Magazine
  • “Playbuzz’s Video Snaps meets the needs and habits of our young audience as a moving image format – an interactive and narrative tool for content, that is consumed on mobile and easily shareable.” – Bettina Lüke, CEO of Celepedia

So what are you waiting for? Start creating Video Snaps now.

About the author

Lauren Gumport

Lauren Gumport is the Director of Communications at Playbuzz. She can be reached at

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