This article originally appeared on The Drum. Find it here.
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About the author
Shaul Olmert
Shaul Olmert is co-founder and CEO of Playbuzz. Prior to starting Playbuzz, Shaul was vice president of digital products at MTV Networks, responsible for the network’s online gaming content. He also spent time as president of SundaySky, a video marketing company, and was chief marketing officer of the online and mobile marketing company Conduit. He began his career in digital media as the director of business development at Oberon Media/iPlay. Shaul is a director and advisor to many digital media ventures. He holds a master’s degree in interactive telecommunications from New York University.