Why Engagement Is Redefining How We Measure Success We always talk about how publishers & brands must redefine their KPIs to revolve around active consumption rather than passive viewing, and now we are telling you why. June 10, 2018 By Johanna Bergqvist Read More We Hosted an Event on Press Freedom. Here’s What We Walked Away With. The Wall Street Journal, Vice, Business Insider and Meredith came to chat with GroupM’s Rob Norman at Playbuzz NYC. May 21, 2018 By Shachar Orren Read More Would You Rather: Watch or Participate? TV viewers’ expectations have become those of online readers — keep me engaged, or I’ll look elsewhere. March 25, 2018 By Shachar Orren Read More Facebook Deprioritized Publishers, & Many Think Google Did the Same. So What Now? Diversify your revenue stream and stay ahead of the curve with these tips to live by. March 21, 2018 By Margot Touitou Read More A Survivor’s Guide to the Media Jungle We put together a panel of experts to weigh in on how brands & publishers can navigate the fickle digital media industry. Here’s what they had to say. January 25, 2018 By Lauren Gumport Read More Beat Readers’ FOMO Attention Spans With These 5 Expert Tips As our attention spans gradually decrease, the need for immersive, engaging experiences grows. October 26, 2017 By Asael Kahana Read More Introducing Templates: Better Content In A Fraction Of The Time This new tool will have you saying goodbye to writer’s block and missed deadlines! September 28, 2017 By Shachar Orren Read More NSFW: How Interactive Storytelling Helps Deliver Sensitive Content Publishers and brands who want to keep up with their audience, must take measures to ensure that explosive topics and triggers are handled with care. September 13, 2017 By Shachar Orren Read More The Right Place: Local Publishers Embrace Interactive Content Beyond the more obvious aspects of translation and narrow cultural references, the most fundamental form of local content comes from local publishers. August 22, 2017 By Jo Barrow Read More Create, Share, Boost: Crossposting Video Creator Clips to Facebook Optimizing content for social media has always been a priority for Playbuzz. Here’s how crossposting Video Creator clips to Facebook works. June 25, 2017 By Noam Gelbart Read More Older posts