Ad Blocking Is Not the Problem, It’s the Symptom

While many view as blocking as a problem, it is merely a symptom of the need for change in the advertising arena, and a blessing in disguise.

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Make It Official: 2017 Will Be The Year of Native Advertising

2017 will be a promising year for the industry, as more brands and publishers shift from display to native advertising.

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For the Win: 4 Tips for an Award Winning Campaign Entry

Actionable tips on what does, and does not, work when it comes to advertising campaigns award entries.

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Introducing Impact by Playbuzz!

Impact by Playbuzz provides publishers, brands and agencies with real, actionable audience insights. We cracked the code on the content your audience craves – now you can too.

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Online Advertising Needs To Die: The Many Upsides Of Ad Blocking

Users are conveying a loud and clear message, which the industry can no longer deny: online advertising sucks. Here’s how to fix it.

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Ad Week Europe 2016: The Key to Achieving Sponsored – Yet Entertaining – Content

Takeaways from the Ad Week Europe 2016 sponsored content panel featuring Playbuzz, Ford and IPG Mediabrands.

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The Most Important Thing To Know About Facebook’s Instant Articles

Facebook’s Instant Articles are becoming available to everyone. But did you know that Playbuzz formats are fully supported by them?

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Content vs. Con-tent: Three Strategies Marketers Must Know

Consumers expect more from ad-funded content. Here are 3 ways for publishers to achieve content that’s more interactive and less obtrusive than ever before.

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3 New Solutions to Meet Different Audience Engagement Challenges

Let’s take a look at three fresh interactive media formats, the type of content engagement that each drives best, and examples from top publishers.

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Reveal Playbuzz’s Most Versatile Interactive Content Format Yet

Let them flip cards! More interactivity leads to more emotional investment and time on page, which leads to more sharing, audience growth and revenues.

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