GDPR: Stop Fearing It, Start Embracing It

It’s time we all stop shaking in our boots over the impending GDPR deadline.

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My Newest Venture, Powered by Playbuzz

No – I haven’t tired from the ever-changing ad industry landscape (yet!), and the Playbuzz storytelling platform is one of the reasons why.

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A Survivor’s Guide to the Media Jungle

We put together a panel of experts to weigh in on how brands & publishers can navigate the fickle digital media industry. Here’s what they had to say.

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Everyone Needs to Stop Panicking about Native Content

Before asking whether or not we are able to identify branded content items, we must first ask if the content itself is valuable.

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5 Ways to Supercharge Your Branded Content with Data

A brilliant branded content campaign combines awesome creative with solid data. To discuss this winning formula, we joined forces with NewsWhip for an exclusive webinar.

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Right on the Money: Branded Content for Financial Services

Financial services brands are innovating in the way in which they interact with their existing and potential consumers, while handling the inherent challenges and restrictions their market presents.

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How to Create Branded Content That Converts

Content marketing can sometimes pose an obstacle for advertisers, who struggle to stay within the native framework, while inserting a clear call to action.

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Publisher Spotlight: How Covering the Inauguration of Donald Trump Appealed to Social Media Driven Audiences

A closer look at the interactive content items that publishers created around Inauguration Day.

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Ad Blocking Is Not the Problem, It’s the Symptom

While many view as blocking as a problem, it is merely a symptom of the need for change in the advertising arena, and a blessing in disguise.

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Make It Official: 2017 Will Be The Year of Native Advertising

2017 will be a promising year for the industry, as more brands and publishers shift from display to native advertising.

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