Why Engagement Is Redefining How We Measure Success We always talk about how publishers & brands must redefine their KPIs to revolve around active consumption rather than passive viewing, and now we are telling you why. June 10, 2018 By Johanna Bergqvist Read More This Just In: Playbuzz Tops Brand Lift Charts A recent study by Nielsen, commissioned by Playbuzz, shows that our branded content campaigns perform in the top 10% of all Nielsen Global Digital Brand Effect campaigns. May 8, 2018 By Daniel Fisher Read More GDPR: Stop Fearing It, Start Embracing It It’s time we all stop shaking in our boots over the impending GDPR deadline. March 25, 2018 By Daniel Fisher Read More My Newest Venture, Powered by Playbuzz No – I haven’t tired from the ever-changing ad industry landscape (yet!), and the Playbuzz storytelling platform is one of the reasons why. January 31, 2018 By Rob Norman Read More A Survivor’s Guide to the Media Jungle We put together a panel of experts to weigh in on how brands & publishers can navigate the fickle digital media industry. Here’s what they had to say. January 25, 2018 By Lauren Gumport Read More Everyone Needs to Stop Panicking about Native Content Before asking whether or not we are able to identify branded content items, we must first ask if the content itself is valuable. October 16, 2017 By Neal Sinno Read More 5 Ways to Supercharge Your Branded Content with Data A brilliant branded content campaign combines awesome creative with solid data. To discuss this winning formula, we joined forces with NewsWhip for an exclusive webinar. September 26, 2017 By Shachar Orren Read More Right on the Money: Branded Content for Financial Services Financial services brands are innovating in the way in which they interact with their existing and potential consumers, while handling the inherent challenges and restrictions their market presents. March 14, 2017 By Daniel Fisher Read More How to Create Branded Content That Converts Content marketing can sometimes pose an obstacle for advertisers, who struggle to stay within the native framework, while inserting a clear call to action. February 9, 2017 By Noam Korin Read More Publisher Spotlight: How Covering the Inauguration of Donald Trump Appealed to Social Media Driven Audiences A closer look at the interactive content items that publishers created around Inauguration Day. January 26, 2017 By Shachar Orren Read More Older posts