Why Engagement Is Redefining How We Measure Success

We always talk about how publishers & brands must redefine their KPIs to revolve around active consumption rather than passive viewing, and now we are telling you why.

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This Just In: Playbuzz Tops Brand Lift Charts

A recent study by Nielsen, commissioned by Playbuzz, shows that our branded content campaigns perform in the top 10% of all Nielsen Global Digital Brand Effect campaigns.

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GDPR: Stop Fearing It, Start Embracing It

It’s time we all stop shaking in our boots over the impending GDPR deadline.

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My Newest Venture, Powered by Playbuzz

No – I haven’t tired from the ever-changing ad industry landscape (yet!), and the Playbuzz storytelling platform is one of the reasons why.

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A Survivor’s Guide to the Media Jungle

We put together a panel of experts to weigh in on how brands & publishers can navigate the fickle digital media industry. Here’s what they had to say.

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Everyone Needs to Stop Panicking about Native Content

Before asking whether or not we are able to identify branded content items, we must first ask if the content itself is valuable.

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5 Ways to Supercharge Your Branded Content with Data

A brilliant branded content campaign combines awesome creative with solid data. To discuss this winning formula, we joined forces with NewsWhip for an exclusive webinar.

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Right on the Money: Branded Content for Financial Services

Financial services brands are innovating in the way in which they interact with their existing and potential consumers, while handling the inherent challenges and restrictions their market presents.

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How to Create Branded Content That Converts

Content marketing can sometimes pose an obstacle for advertisers, who struggle to stay within the native framework, while inserting a clear call to action.

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Publisher Spotlight: How Covering the Inauguration of Donald Trump Appealed to Social Media Driven Audiences

A closer look at the interactive content items that publishers created around Inauguration Day.

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