GDPR: Stop Fearing It, Start Embracing It

It’s time we all stop shaking in our boots over the impending GDPR deadline.

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Right on the Money: Branded Content for Financial Services

Financial services brands are innovating in the way in which they interact with their existing and potential consumers, while handling the inherent challenges and restrictions their market presents.

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Ad Blocking Is Not the Problem, It’s the Symptom

While many view as blocking as a problem, it is merely a symptom of the need for change in the advertising arena, and a blessing in disguise.

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Ad Week Europe 2016: The Key to Achieving Sponsored – Yet Entertaining – Content

Takeaways from the Ad Week Europe 2016 sponsored content panel featuring Playbuzz, Ford and IPG Mediabrands.

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Content vs. Con-tent: Three Strategies Marketers Must Know

Consumers expect more from ad-funded content. Here are 3 ways for publishers to achieve content that’s more interactive and less obtrusive than ever before.

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