Content media thought leaders are virtually unanimous in their predictions that 2015 will be dominated by smartphone-friendly experiences that are rich in imagery. Apparently, if you’re a digital content publisher who has been under-emphasizing the visceral appeal of visuals or the ubiquity of mobile, the time to catch up is now.
To celebrate the launch of Playbuzz’s new “gallery quiz” format, which we’ve optimized for image-oriented engagement that’s especially smartphone-friendly, let’s take a look at some of the key facets of the visual, mobile content experience that superior content creators need to know about.
Learning from Pinterest’s Hooks
Pinterest is a visual-mobile content marketer’s dream. Approximately one-third of all US-based young adults are active on the highly addictive social network.
Last spring, Pinterest drove over 7% of all web traffic. Facebook still crushes the competition when it comes to social referrals, but Pinterest destroys the rest. (As a point of reference, Twitter, which is the third-highest referrer of social traffic, sends websites well under 1% of their visitors.)
With Playbuzz galleries, publishers can now bring this style of fun into the realm of content. This new format enables publishers to benefit from the best of both worlds: the fun of visual discovery and branded, interactive content media. Although the format is optimized for mobile screens and the smartphone user experience, it works and looks great on all devices and in the context of any web page embed.
People love swiping through and making selections from grids of images. There’s something about tapping on our hand-held screens that is addictively fun – it’s a basic, primal action that even toddlers have been known to pick up intuitively. And with gallery quizzes, publishers can create branded content experiences that audience members find irresistibly tap-worthy and share-ready.
Any Number of Visual, Mobile Content Types
Branded interactive media is easy and free for marketers to create and fun for audience members to consume and share. With the rollout of the gallery quiz format, publishers can experiment even further with the style of their #PlayfulContent.
To help get your creative juices flowing, here are some examples of awesome gallery quizzes that our community has already published.
- Ever try to identify familiar things when looking only at tight close-up photos? It’s a lot of fun, and it’s perfect for the gallery quiz format. For proof, check out “Can You Tell the Dog By Its Fur?“
- Some gallery quizzes involve finding multiple answers for each query. In “Can You Match the Food to the Nationality?,” we’re charged with selecting three dishes per regional cuisine.
- A comment on our collective obsession with researching health concerns online to the point of paranoia, “How WebMD Are You?” challenges players to match severe medical conditions with everyday symptoms.
- Everyone loves a good treasure hunt. “Can You Find All the Hidden Objects in the Room?” shows us how one large image sliced into parts can be used for gallery-powered fun.
Where to Go from Here
A few weeks ago, we unleashed the powerful “ranked list” format on our community of creators, empowering publishers to drive engagement with up-voting and down-voting. Now we’ve added galleries to your toolbox, enabling marketers to create fun, interactive content experiences around grids of clickable images.
We’ve also got three more visually oriented formats currently under development for rollout in the months ahead, so keep your eyes here on the blog for the latest – or sign up for our newsletter to receive announcement alerts straight to your inbox for free. And if you have any suggestions for improving our existing formats, or for developing new ones, please drop us a line.