Why Engagement Is Redefining How We Measure Success

We always talk about how publishers & brands must redefine their KPIs to revolve around active consumption rather than passive viewing, and now we are telling you why.

Advertising

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We Hosted an Event on Press Freedom. Here’s What We Walked Away With.

The Wall Street Journal, Vice, Business Insider and Meredith came to chat with GroupM’s Rob Norman at Playbuzz NYC.

Publishing

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This Just In: Playbuzz Tops Brand Lift Charts

A recent study by Nielsen, commissioned by Playbuzz, shows that our branded content campaigns perform in the top 10% of all Nielsen Global Digital Brand Effect campaigns.

Advertising

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GDPR: Stop Fearing It, Start Embracing It

It’s time we all stop shaking in our boots over the impending GDPR deadline.

Advertising

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Would You Rather: Watch or Participate?

TV viewers’ expectations have become those of online readers — keep me engaged, or I’ll look elsewhere.

Publishing

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How To Ensure You’re Not The Next Victim Of Facebook’s Algorithm Changes

News site LittleThings couldn’t stay afloat amidst Facebook’s algorithm changes, but you don’t have to be next.

Monetization

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12 Reasons You Absolutely Should NOT Work At Playbuzz

If you think you’d like to work at Playbuzz, you better read this first!

Life At Playbuzz

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The Duopoly Got You Down? Here Are 4 Ways to Declare Your Independence

Between the fluctuating paradigms of the media landscape and those algorithm changes from the big guys, these four tips will keep you right on track.

Monetization

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Facebook Deprioritized Publishers, & Many Think Google Did the Same. So What Now?

Diversify your revenue stream and stay ahead of the curve with these tips to live by.

Monetization

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My Newest Venture, Powered by Playbuzz

No – I haven’t tired from the ever-changing ad industry landscape (yet!), and the Playbuzz storytelling platform is one of the reasons why.

Advertising

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