LONDON, ENGLAND - OCTOBER 06:  In this photo illustration the Snapchat app is used on an iPhone on October 6, 2014 in London, England. Snapchat allows users' messages to vanish after seconds. It is being reported that Yahoo may invest millions of dollars in the start up firm.  (Photo by Peter Macdiarmid/Getty Images)

4 Lessons Content Marketers Can Learn from Snapchat

Snapchat proves that while its videos may disappear within seconds – the company is here to stay.

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5 Thoughts That Crossed My Mind While Waiting for Pictures to Upload

How image uploading became writers’ pet peeve, and what Playbuzz is doing to solve this issue.

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Long-Form Isn’t Dead: Here’s Why

Why is a format from hundreds of years ago still being used by many of today’s publishers, and where’s the medium that falls between the old and the new?

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Practice What You Pitch: How Playbuzz Uses Interactive Content

How we utilize the engaging power of interactive content at Playbuzz, in ways you might not have considered, but should moving forward.

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Right on the Money: Branded Content for Financial Services

Financial services brands are innovating in the way in which they interact with their existing and potential consumers, while handling the inherent challenges and restrictions their market presents.

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Publisher Spotlight: How Publishers Utilize Creative Combinations to Enhance Their Content

How publishers are tapping different interactive elements to enhance their content.

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Chatbots in Asia: These Days, Everyone’s Getting Chatty

From diagnosing medical conditions to enhancing your selfies, chatbots can do it all!

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How to Create Branded Content That Converts

Content marketing can sometimes pose an obstacle for advertisers, who struggle to stay within the native framework, while inserting a clear call to action.

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WASHINGTON, DC - JANUARY 20:  President Donald Trump raises a fist after his inauguration on the West Front of the U.S. Capitol on January 20, 2017 in Washington, DC. In today's inauguration ceremony Donald J. Trump becomes the 45th president of the United States.  (Photo by Alex Wong/Getty Images)

Publisher Spotlight: How Covering the Inauguration of Donald Trump Appealed to Social Media Driven Audiences

A closer look at the interactive content items that publishers created around Inauguration Day.

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Mobile ad prohibition concept illustration of young people using mobile gadgets for networking and using internet without ads. Flat design of guys and women standing near big red sign

Ad Blocking Is Not the Problem, It’s the Symptom

While many view as blocking as a problem, it is merely a symptom of the need for change in the advertising arena, and a blessing in disguise.

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