Why Engagement Is Redefining How We Measure Success

We always talk about how publishers & brands must redefine their KPIs to revolve around active consumption rather than passive viewing, and now we are telling you why.

Advertising

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We Hosted an Event on Press Freedom. Here’s What We Walked Away With.

The Wall Street Journal, Vice, Business Insider and Meredith came to chat with GroupM’s Rob Norman at Playbuzz NYC.

Publishing

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This Just In: Playbuzz Tops Brand Lift Charts

A recent study by Nielsen, commissioned by Playbuzz, shows that our branded content campaigns perform in the top 10% of all Nielsen Global Digital Brand Effect campaigns.

Advertising

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GDPR: Stop Fearing It, Start Embracing It

It’s time we all stop shaking in our boots over the impending GDPR deadline.

Advertising

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